1968 Mod Rod 442 convertible factory show car

Manufacturers were courting the youth market in the late 1960s with muscle cars like the 350 horsepower Oldsmobile 4-4-2. During the 1968 show, Olds featured the "Mod Rod" factory custom 4-4-2 convertible. The Cutlass-based ragtop was painted in colors that blended from pearl white in front to yellow in the center and metallic orange at the rear. Female models dressed in outfits that matched the design and materials featured in the car's interior were on hand to describe the special car to an enthusiastic crowd. A small sign in the background promoted Olds' new Rocket 455 V-8, installed in its larger models.